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We at PMG Presse-Monitor GmbH, Berlin (“PMG“) take the protection of your personal data very seriously, and we process your personal data exclusively within the framework of the applicable personal data protection legislation, in particular the General Data Protection Regulations (GDPR) and German Federal Data Protection Act (BDSG).
2. Explanation of Terms
The data protection terms used below are defined in Article 4 of the GDPR. The full text of the GDPR is available on the Internet at the following link:
3. Who is responsible for data processing and who can I contact?
The Controller in accordance with Article 4 (7) of the GDPR is:
PMG Presse-Monitor GmbH
Telephone: +49 30 28493 0
Fax: +49 30 28493 200
You can contact our data protection officer directly at any time if you have any questions or suggestions regarding data protection. You can reach our data protection officer at:
PMG Presse-Monitor GmbH
Data protection officer
- visitors to our website, who surf on our website;
- visitors to our website, who use communication options provided on our website (e.g. the contact form) or other services (e.g. subscribing to our newsletter).
5. Which sources and data do we process?
We process your personal data when you contact us, e.g. during your visit to our website, when you write us a message, or as a subscriber to our newsletter.
We process the following personal data:
- During a visit to our website
During a visit to our website (www.pressemonitor.de), the following usage data is transmitted by your Internet browser and processed by us (so-called protocol data):
- Internet protocol address (IP address);
- Date and time of access;
- Time zone difference to Greenwich Mean Time (GMT);
- Name of the page accessed;
- Access status/http status code;
- Referrer URL (Internet address of the website from which the user has accessed the current website via a link);
- Sub-websites that are controlled via an accessing system on our website;
- Data volume transferred;
- Browser type/ version;
- Operating system and the associated interface;
- Device type;
- Language and version of the browser software;
- Internet service provider of the accessing system.
When using this data, we do not draw any conclusions about the data subject. This data is analysed – exclusively internally and anonymous – for strictly statistical purposes and, without drawing any conclusions to your person (e.g. to analyse the number of web page views, duration of visit, etc.).
During your visit to our website, cookies are stored on your computer. Cookies are small text files that are stored on your hard drive and assigned to your browser, and via which certain information is provided to the entity that places the cookie (in this case, us). Cookies cannot execute programmes or transmit viruses to your computer. They serve to make our internet presence as a whole more user-friendly and effective.
If you would like to take advantage of the chat option provided on our website, you submit information by message to us, and in some cases – if you would like to be contacted – your email address, telephone number or other contact information.
This data is used to mail information and offers requested by you.
- Contact form
If you would like to use the contact form provided on our website, we will process the personal data submitted by you (e.g. your email address, your name and company or organisation, if required) as well as your message. We use this data to answer and process your enquiry.
If you would like to subscribe to the newsletter offered on our website, we will need your email address. All other personal data (e.g. title and name) is submitted on a voluntary basis, and allow us to address you appropriately.Furthermore, we process information that allows us to verify whether you are the owner of the email address provided, and to make sure that you agree to the subscription of the newsletter. To do this, we use the so-called double opt-in process. For this purpose, we send a confirmation email after the subscription is received to the email address provided (for this purpose we store the date and time when the order was sent and the IP address of the sender). This email provides you the option to legally confirm the subscription. Your email address will only be included in our active mailing list after you have completed this confirmation.Your data is used to mail the newsletter.
6. For what purpose is your data processed – and what is the legal basis?
We process your personal information in accordance with the provisions of the GDPR and the German Federal Data Protection Act (BDSG). In detail:
6.1 Based on your consent (Article 6 (1) (1) (a) GDPR)
- Visit to our website
Your consent constitutes the legal basis for storing the above-mentioned information during the course of your visit to our website. We use your personal data as well as the data gained from the cookies and web tracking tools to allow you to use all the functions of our website to the full extent, and to customise and optimise our website with the users in mind.
Your consent constitutes the legal basis for processing the personal data you enter and your message to us. In addition to the data that you actively transmit to us, we also process personal data transmitted to us in the course of message transmission in the context of the chat (e.g. IP address, date and time). We use your information to carry out the chat and to improve our services.We use a combination of Chatlio and Slack as chat software. In so doing, your data is disclosed to Gateshare LLC (Chatlio) and Slack Technologies Inc. in the US.
- Contact form
Your consent constitutes the legal basis for processing the personal data you enter and your message to us. In addition to the data that you actively transmit to us, we also process personal data transmitted to us in the course of message transmission and associated with the message (e.g. IP address, date and time). We use your data to process and respond to your (contact) request.
Your consent constitutes the legal basis for sending our newsletter. In addition to the data that you actively transmit to us, we also process personal data submitted in the course of sending the subscription request, the subscription confirmation and the newsletter itself (e.g. IP address, date and time). We use your personal data to send the newsletter and to optimise the contents and structure of the newsletter.We use the newsletter software Newsletter2Go. In the process, your information is disclosed to Newsletter2Go GmbH.
Revocation of consent(s)
You can revoke your consent(s) in connection with the visit to the website, the chat, the contact request and the newsletter at any time.
The revocation is not subject to any conditions as to form. For example, you can submit your revocation by sending an email to firstname.lastname@example.org, or a message to the contact details provided in Section 3 above.
You can also cancel your newsletter subscription by clicking on the link provided in each newsletter email.
Note: Please note that a revocation is only effective for the future. The legality of the processing carried out on the basis of the consent until the revocation remains unaffected.
6.2 Based on legitimate interest (Article 6 (1) (1) (f) GDPR)
We also process your data to protect our legitimate interests or those of third parties.
- Direct marketing
Your data is processed for the purpose of direct marketing, in particular, the implementation of marketing initiatives. In this context, we also analyse the results of direct marketing activities in order to measure the level of efficiency and relevance of our activities.
- Settlement of legal disputes, and assertion, exercise and defence of legal claims (e.g. in connection with rights and obligations under the GDPR)
Right to objection to such processing
Pursuant to Article 21 (1) GDPR, you have the right to object at any time to the processing of your personal data carried out on the basis of Article 6 (1) (1) (f) GDPR (data processing to safeguard legitimate interests).
(For more information on exercising this right, see section 13 below).
7. Who receives your data?
Within PMG, access to your data will only be granted to those offices which require it to perform their duties within PMG, to safeguard our legitimate interests, or to fulfil contractual and statutory obligations.
We disclose your personal data to the following entities for the following reasons or purposes:
- Public authorities
If required, we may disclose personal data to courts, authorities and other government institutions pursuant to statutory regulations.
- Auditors, tax advisors and other professionals
We disclose personal data to auditors, tax advisors, lawyers or other freelance professionals commissioned by us, insofar as it is required and legally permissible in order to comply with applicable laws, or to assert, exercise and/or defend legal claims.
- External service providers (so-called order processors)
In the field of data processing, we cooperate with the following external service providers in the following areas:
- PlusServer GmbH (server operation/data hosting)
For further details, please click here: https://www.plusserver.com/
- Newsletter2Go GmbH with regard to the mailing of the newsletter
Newsletter2Go GmbH is prohibited to sell or use your personal data for purposes other than sending our newsletters. Newsletter2Go is a German certified service provider who we selected in compliance with the requirements of the GDPR and the German Federal Data Protection Act (BDSG). For further information, please click here: https://www.newsletter2go.com/information-for-newsletter-recipients/
- Gateshare LLC (Chatlio) and Slack Technologies Inc., both from the US, in the software field for communication purposes. Gateshare LLC and Slack Technologies Inc. are prohibited to sell or use your personal data for purposes other than chats. Chatlio and Slack are service providers who we selected in compliance with the requirements of the GDPR and the Federal Data Protection Act. For further information, please click here: https://chatlio.com/legal/privacy-policy/ and https://slack.com/gdpr
- Google LLC (Google Universal Analytics), eTracker GmbH (eTracker Analytics) and Wired Minds GmbH (LeadLab) for the purpose of web analysis (for further details, please refer to section 10.)
For further details, please click here:
- PlusServer GmbH (server operation/data hosting)
These service providers have been carefully selected and commissioned by us, are bound by our instructions and are monitored on a regular basis. They are also contractually obliged to comply with the applicable data protection requirements and to maintain confidentiality.
8. Is data transmitted to a third country or an international organisation?
Data will be transmitted to countries outside the EU or the EEA (so-called third countries) only if this is required in order to fulfil your orders, or it is prescribed by law (e.g. tax reporting ), or if you have provided us with your express consent.
Your data is disclosed, for example, to Gateshare LLC (Chatlio) and Slack Technologies Inc. in the US. For further details, please click here: https://chatlio.com/legal/privacy-policy/ and https://slack.com/gdpr
During your visit to our website, cookies are stored on your computer. Cookies are small text files which are stored on your hard drive and assigned to your browser, and via which information is passed to the entity that places the cookie (in this case, us). Cookies are unable to execute programmes or transmit viruses to your computer. They are used to make our website as a whole more user-friendly and effective.
Our website uses various types of cookies, the scope and functionality of which are explained below:
- Temporary cookies:
Temporary cookies are automatically deleted when you close the browser. This includes, in particular, session cookies. They store a so-called session ID, which can be used to assign various requests from your browser to the shared session. This allows the system to recognise your computer, whenever you return to our website. Session cookies are deleted when you close your browser.
- Persistent cookies:
Persistent cookies are automatically deleted after a specified time period, which may vary according to the cookie. You can delete the cookies in the security settings of your browser at any time.You can configure your browser settings according to your preferences, and, for example, refuse to accept cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programmes. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable under certain circumstances.
10. Web analysis via Tracking Tools
PMG uses the web analysis tools described below in order to analyse the usage of our website. We also carry out cross-device analysis of the visitor flow. The statistics and knowledge gained from these analyses allow us to improve and customise our website for you as a user.
10.1 Google Analytics
We use Google Analytics, a web analysis service offered by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, US (“Google”). Google Analytics uses so-called cookies, text files that are stored on your computer and which allow your use of the website to be analysed. The information generated by the cookies about your use of this website is usually transferred to a Google server in the US and stored there. On this website, we use the “IP anonymity activation” feature. Accordingly, your IP address is first abbreviated by Google within the member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and truncated there. Google uses this information on behalf of PMG to analyse your usage of the website, to compile reports on the website activities, and to provide PMG with other services related to the website usage and internet usage.
The purpose of Google Analytics is to analyse the visitor flow on our Internet site. Google uses the collected data and information, inter alia, to evaluate the use of our website and to collate online reports, which show the activities on our Internet sites, as well as to provide other services concerning the use of our Internet site.
By clicking on this link, a cookie (opt-out cookie) is saved in your browser indicating to us to prevent the use of Google Analytics for your device. Please note that this process will have to be repeated, if you remove the cookies in your browser.
We have an order data processing contract with Google and fully implement the strict guidelines of the German data protection authorities on the use of Google Analytics. In exceptional cases, where personal data is transferred to the US, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
For further details about Google Analytics please refer to https://www.google.com/intl/en_uk/analytics. For further details, please go to:
Google Dublin, Google Ireland Ltd.,
Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Furthermore, we use technologies developed by etracker GmbH from Hamburg (“etracker”). etracker technology collects and stores data for marketing and optimisation purposes. Based on this data, usage profiles can be created under a pseudonym. Cookies may be used for this purpose that allow a statistical analysis of the visitor usage of this website, as well as the display of customised content or advertising. Cookies are small text files that are stored locally in the cache of the web browser used by the visitor of the Internet pages. The cookies allow the Internet browser to be recognised. etracker cookies do not contain information that allow the user to be identified.
The data created with etracker is processed and stored on our behalf by etracker in Germany only, and is therefore subject to strict German and European data protection laws and directives. etracker has been audited and certified in this regard, and was awarded the European ePrivacyseal.
We do not use the data collected using etracker technology to personally identify the visitor of this website, and it will not be combined with personal data relating to the bearer of the pseudonym.
etracker renders the IP address anonymous as soon as possible and converts access codes or device IDs to a unique code that is, however, not associated with any particular person. No data will be combined or used with other etracker data, and no data will be passed on to third parties.
We have concluded an “Agreement for the Processing of Personal Data on our Behalf“ with etracker.
Please note that this process will have to be repeated if you remove the cookies in your browser.
Our website uses the tracking pixel technology of WiredMinds AG (www.wiredminds.de) to analyse visitor behaviour. WiredMinds GmbH is located at Lindenspürstraße 32, 70176 Stuttgart, Germany.
Data is collected, processed and saved, from which usage profiles are created under a pseudonym. Wherever possible and useful, these usage profiles are completely anonymised. Cookies can be used for this purpose. Cookies are small text files that are stored in the visitor’s Internet browser and serve to recognise the Internet browser. The collected data, which may also contain personal data, will be transmitted to WiredMinds or collected directly by WiredMinds. WiredMinds may use the information from visits to the websites in order to create anonymised usage profiles. The data obtained will not be used to personally identify the visitor of this website, and they will not be combined with personal data about the bearer of the pseudonym.
An objection to the data collection, processing and storage may be made via the following link at any time, which will remain in effect in the future:
Please note that this process will have to be repeated if you remove the cookies in your browser.
11. Data security
The data you transmit to us is protected from external interference with state-of-the-art technology through our central system with firewalls etc.
The data transfer between you and us takes place as soon as you use our chat option, our contact form, or our newsletter subscription. SSL/TSL encryption is used in all cases.
12. How long will my data be stored?
We process and store your personal data for as long as is necessary to achieve the purpose for which it was collected. If the data is no longer required to achieve the purpose for which they were collected, it will be deleted, unless temporary additional processing is necessary for the following purposes:
- Statutory retention periods
To comply with the (commercial and tax) statutory periods for retention or documentation stipulated by the German Commercial Code (HGB) or the German Tax Code (AO). These periods are up to ten years.
To preserve evidence within the scope of the statutory limitation periods if there are concrete indications that the evidence is required. According to Section 195 et. seq. of the German Civil Code (BGB), these limitation periods can be up to thirty years, however, the usual limitation period is three years.
Furthermore, the following applies to storage with regard to the individual processes:
- Visit to our website
In general, your data will be deleted as soon as the respective session is ended. Log files are deleted after 7 days. Extended retention is possible in exceptional circumstances. In this case, however, user IP addresses are regularly deleted or encrypted to prevent any association with the client who accessed the website.
Your data arising from a chat is deleted at the end of each chat.
- Contact form
Your data from the input mask of our contact form will be deleted at the end of each conversation with you. The conversation is deemed to have ended, when the circumstances indicate that the matter has been conclusively resolved. Additional personal data collected in connection with the mailing of the form (e.g. IP address) will be deleted after a period of 7 days at the latest.
If you, as a visitor to our website, subscribe to our newsletter, we will use the so-called double opt-in process. This means that after your subscription we will send you an email to the indicated email address, in which we will ask you to verify that you wish to receive our newsletter. If you fail to verify the subscription within 7 days, we will block and delete the data automatically.
Additional personal data collected in context with the subscription (e.g. IP address) is deleted after a period of 7 days at the latest.
Personal data used to send the newsletter will be deleted when you unsubscribe from the newsletter.
13. What are my data protection rights?
As a data subject of data processing, you have the following rights under the GDPR (“Data Subject Rights”):
- Right to information:
According to Article 15 GDPR, you can request information from us as to whether we process your personal data and what data that is.
- Right to rectify data:
If your information is incorrect, you can request correction in accordance with Article 16 GDPR. If your data is incomplete, you can request that it be completed. If we have passed on your personal data to third parties, these third parties will be informed of your correction, insofar as this is required by law.
- Right to deletion of personal data:
You have the right to have your personal data deleted, insofar as the requirements of Article 17 GDPR are met (in particular, if the purposes of data collection or processing cease to apply).
- Right to restriction of processing:
You have the right to restrict the processing of your data, insofar as the requirements of Article 18 GDPR are met.
- Right to data portability:
Furthermore, if requested, we will make your data available to you or transmit it to a recipient designated by you.
- Right to revoke consent (for more details on exercising this right, see Section 6.1):
If you consented to the processing of your personal data, you have the right to revoke this consent at any time with effect for the future, i.e. the revocation does not affect the legality of the processing carried out on the basis of the consent before the revocation. After the revocation, we may only further process the personal data to the extent that the processing is still necessary due to legal requirements.
- Right to object to processing:
Right to object to processing
Pursuant to Article 21 (1) GDPR, you have the right to object at any time to the processing of your personal data, which takes place on the basis of Article 6 (1) (1) (f) GDPR (data processing to safeguard legitimate interests).
If you file an objection, we will no longer process your personal data for the purposes covered by the objection, unless:
- we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject; or
- the processing is for the purpose of asserting, exercising or defending legal claims.
Insofar as the objection only relates to data processing in connection with direct marketing, then we will no longer process your personal data for this purpose.
The objection is not subject to any conditions as to form. For example, you can submit an objection by sending an email to email@example.com, or a message to the contact details provided above in Section 3.
- Right to lodge a Complaint:
Furthermore, you have the right to submit a complaint to a data protection regulatory authority (Article 77 GDPR in combination with Section 19 German Federal Data Protection Act (BDSG)).
14. Effect of Non-Notification
If the aforementioned personal data is not provided, we will not be able to collect it. As a result, the individual purposes described above may not be able to be achieved.
15. No automated decision-making
We do not use fully automated decision-making pursuant to Article 22 GDPR for establishing and implementing contractual relationships.