Data Protection

Here you can find:

A. PMG Presse-Monitor GmbH & Co. KG Privacy Policy for visitors to our website (www.presse-monitor.de)

1. Introduction

We at PMG Presse-Monitor GmbH & Co. KG, Berlin (“PMG“) take the protection of your personal data very seriously, and we process your personal data exclusively within the framework of the applicable personal data protection legislation, in particular the General Data Protection Regulations (GDPR) and German Federal Data Protection Act (BDSG).

This Privacy Policy explains if we process personal data and – if we do – which personal data we process to which extent and for which purposes during a visit to our website (www.pressemonitor.de) as well as the use of the communication options on our website. In addition, we inform you of your rights under the data protection legislation.

As we continue to develop our website and integrate new technologies in order to improve our service to you, this Privacy Policy may have to be amended. We therefore recommend that you reread this Privacy Policy from time to time.

2. Explanation of Terms

The data protection terms used below are defined in Article 4 of the GDPR. The full text of the GDPR is available on the Internet at the following link:

http://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32016R0679&from=GB

3. Who is responsible for data processing and who can I contact?

The Controller in accordance with Article 4 (7) of the GDPR is:

PMG Presse-Monitor GmbH & Co. KG
Markgrafenstr. 62
10969 Berlin
Telephone: +49 30 28493 0
Fax: +49 30 28493 200
E-mail: info@presse-monitor.de

You can contact our data protection officer directly at any time if you have any questions or suggestions regarding data protection. You can reach our data protection officer at:

PMG Presse-Monitor GmbH & Co. KG
Data protection officer
Markgrafenstr. 62
10969 Berlin
datenschutz@presse-monitor.de

4. Who does this privacy policy apply to?

If we process personal data, in summary it means that we, for example, collect, save, use, transmit or delete it. This Privacy Policy concerns the personal data of:

  • visitors to our website, who surf on our website;
  • visitors to our website, who use communication options provided on our website (e.g. the contact form) or other services (e.g. subscribing to our newsletter).

5. Which sources and data do we process?

We process your personal data when you contact us, e.g. during your visit to our website, when you write us a message, or as a subscriber to our newsletter.

We process the following personal data:

  • During a visit to our website
    During a visit to our website (www.pressemonitor.de), the following usage data is transmitted by your Internet browser and processed by us (so-called protocol data):

    • Internet protocol address (IP address);
    • Date and time of access;
    • Time zone difference to Greenwich Mean Time (GMT);
    • Name of the page accessed;
    • Access status/http status code;
    • Referrer URL (Internet address of the website from which the user has accessed the current website via a link);
    • Sub-websites that are controlled via an accessing system on our website;
    • Data volume transferred;
    • Browser type/ version;
    • Operating system and the associated interface;
    • Device type;
    • Language and version of the browser software;
    • Internet service provider of the accessing system.
    • Facebook user ID
    • LinkedIn user ID
    • Twitter user ID
    • Microsoft User ID

When using this data, we do not draw any conclusions about the data subject. This data is analysed – exclusively internally and anonymous – for strictly statistical purposes and, without drawing any conclusions to your person (e.g. to analyse the number of web page views, duration of visit, etc.).

During your visit to our website, cookies are stored on your computer. Cookies are small text files that are stored on your hard drive and assigned to your browser, and via which certain information is provided to the entity that places the cookie (in this case, us). Cookies cannot execute programmes or transmit viruses to your computer. They serve to make our internet presence as a whole more user-friendly and effective.

For a detailed description of the use of cookies and tracking tools, please refer to Section 9 (Technically necessary cookies) and Section 10 (Technically unnecessary cookies and web analysis by tracking tools).

  • Chat
    If you would like to take advantage of the chat option provided on our website, you submit information by message to us, and in some cases – if you would like to be contacted – your email address, telephone number or other contact information.
    This data is used to mail information and offers requested by you.
  • Contact form
    If you would like to use the contact form provided on our website, we will process the personal data submitted by you (e.g. your email address, your name and company or organisation, if required) as well as your message. We use this data to answer and process your enquiry.
  • Newsletter
    If you would like to subscribe to the newsletter offered on our website, we will need your email address. All other personal data (e.g. title and name) is submitted on a voluntary basis, and allow us to address you appropriately.Furthermore, we process information that allows us to verify whether you are the owner of the email address provided, and to make sure that you agree to the subscription of the newsletter. To do this, we use the so-called double opt-in process. For this purpose, we send a confirmation email after the subscription is received to the email address provided (for this purpose we store the date and time when the order was sent and the IP address of the sender). This email provides you the option to legally confirm the subscription. Your email address will only be included in our active mailing list after you have completed this confirmation.Your data is used to mail the newsletter.

6. For what purpose is your data processed – and what is the legal basis?

We process your personal information in accordance with the provisions of the GDPR and the German Federal Data Protection Act (BDSG). In detail:

6.1 Based on your consent (Article 6 (1) (1) (a) GDPR)

  • Visit to our website
    Your consent constitutes the legal basis for storing the above-mentioned information during the course of your visit to our website. We use your personal data as well as the data gained from the cookies and web tracking tools to allow you to use all the functions of our website to the full extent, and to customise and optimise our website with the users in mind.
  • Chat
    Your consent constitutes the legal basis for processing the personal data you enter and your message to us. In addition to the data that you actively transmit to us, we also process personal data transmitted to us in the course of message transmission in the context of the chat (e.g. IP address, date and time). We use your information to carry out the chat and to improve our services.We use a combination of Chatlio and Slack as chat software. In so doing, your data is disclosed to Gateshare LLC (Chatlio) and Slack Technologies Inc. in the US.
  • Contact form
    Your consent constitutes the legal basis for processing the personal data you enter and your message to us. In addition to the data that you actively transmit to us, we also process personal data transmitted to us in the course of message transmission and associated with the message (e.g. IP address, date and time). We use your data to process and respond to your (contact) request.
  • Newsletter
    Your consent is the legal basis for sending our newsletter. In addition to the data that you actively transmit to us, we also process personal data that is transmitted to us in the course of sending the registration, the registration confirmation and the newsletter itself (e.g. IP address, date and time). We use your data to send the newsletter and to optimise the content and structure of the newsletter.
    We use the newsletter software Sendinblue. Your data is transmitted to Sendinblue GmbH.

Withdrawal of consent

You may, at any time, revoke your consent associated with the visit to the website, the chat, the contact request and the newsletter.

You do not need to use any form in order to do so, but may e.g. send an e-mail to datenschutz@presse-monitor.de or a message to the contact data provided above in Section 3.

You can also cancel your newsletter subscription by clicking on the link in every newsletter e-mail.

The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

Note: Please note that a revocation is only effective for the future. The legality of the processing carried out on the basis of the consent until the revocation remains unaffected.

6.2 Based on legitimate interest (Article 6 (1) (1) (f) GDPR)

We also process your data to protect our legitimate interests or those of third parties.

  • Direct marketing
    Your data is processed for the purpose of direct marketing, in particular, the implementation of marketing initiatives. In this context, we also analyse the results of direct marketing activities in order to measure the level of efficiency and relevance of our activities.
  • Settlement of legal disputes, and assertion, exercise and defence of legal claims (e.g. in connection with rights and obligations under the GDPR)

Right to object to such processing

Pursuant to Article 21 (1) GDPR, you have the right to object at any time to the processing of your personal data carried out on the basis of Article 6 (1) (1) (f) GDPR (data processing to safeguard legitimate interests).

(For more information on exercising this right, see section 13 below).

7. Who receives your data?

Within PMG, access to your data will only be granted to those offices which require it to perform their duties within PMG, to safeguard our legitimate interests, or to fulfil contractual and statutory obligations.

We transmit your personal data to the following entities for the following reasons or purposes:

  • Public authorities
    We may transfer personal data to courts, authorities and other government institutions in accordance with statutory provisions.
  • Chartered accountants, tax consultants and other professionals
    We transmit personal data to auditors, tax consultants, lawyers or other freelancers commissioned by us, to the extent this is legally permissible and necessary in order to comply with applicable laws or to assert, exercise and/or defend legal claims.

These service providers have been carefully selected and commissioned by us, are bound by our mandates and are checked regularly. They are also contractually obligated to comply with the applicable data protection requirements and to maintain confidentiality.

8. Is data transmitted to a third country or an international organisation?

Data will not be transferred to countries outside of the EU or the EEA (so-called third countries), unless that is necessary for performing your orders, prescribed by law (e.g. reporting obligations under tax laws) or you have given your consent. Your data will be transmitted e.g. to Gateshare LLC (Chatlio) and Slack Technologies Inc. in the USA. For more information, see here: https://chatlio.com/legal/privacy-policy/ and https://slack.com/intl/de/gdpr. In the case of Microsoft services, the transmission of data to the USA cannot be generally excluded; the information collected is transmitted to Microsoft servers in the USA and stored there for a maximum of 390 days.

9. Technically necessary cookies

Cookies will be stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive and assigned to your browser. They pass on certain information to the entity that places the cookie (in this case, us). The cookies will remain on your device until their life span expires or until you erase them. For detailed information on the duration of cookies, please refer to Section 12 of this Privacy Policy.
Cookies cannot execute programs or transmit viruses to your computer. They serve to make the internet offer, as a whole, more user-friendly and effective.

The legal basis for processing personal data by using technically necessary cookies is Article 6(1)(1)(f) of the GDPR, where the legitimate interest is to enable or simplify the use of the website for the users.

You can configure your browser settings according to your preferences and e.g. refuse to accept all cookies or set your browser such that it will inform you about the placing of cookies and that you will only allow that in individual cases. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. All current Internet browsers allow you to do this. If the data subject deactivates the setting of cookies in the Internet browser they use, not all functions of our website may be fully usable under certain circumstances.

Right to object to processing

Pursuant to Article 21(1) of the GDPR, you have the right to object at any time to the processing of your personal data which takes place on the basis of Article 6(1)(1)(f) of the GDPR (data processing to safeguard legitimate interests).

For more information on exercising this right, see Section 13.

10. Technically unnecessary cookies and web analysis by tracking Tools

PMG uses the web analysis tools described below to analyse the use of our website. In addition, we analyse flows of visitors across multiple devices. This enables us to improve our offer for you and to make it more interesting for you as user – based on the statistics and other findings obtained.

We use cookies for that purpose. Legal basis for the processing of personal data by using technically unnecessary cookies is your consent (Art. 6(1)(1)(a) GDPR).

Withdrawal of consent

You can withdraw your consent at any time.

For more information on exercising this right of withdrawal, see Section 6.1 above.

10.1 Google Analytics

We use Google Analytics, a web analysis service of Google LLC / Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA (“Google”). Google Analytics uses so-called cookies, which are text files that are stored on your computer to facilitate the analysis of your usage of the website. The information generated by the cookie regarding your use of the website is generally transmitted to a Google server in the USA and stored there. We make use of the “IP anonymisation” function on this website. As a result, your IP address is truncated by Google before storage, in member states of the European Union or in other countries party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA before being truncated there. On behalf of PMG, Google will use this information to evaluate your usage of the website, to compile reports regarding website activities and to deliver additional services concerning website and Internet usage to PMG.

The purpose of Google Analytics is to analyse the flows of visitors on our website. Google uses the data and information obtained, inter alia, to assess the use of our website, to compile online reports for us showing the activities on our website and to render other services associated with the use of our website.

Click here to deactivate the use of Google Analytics for the future. By clicking on the link, we will place a cookie (opt out cookie) in your browser which signals us to suppress the use of Google Analytics on your end device. Please note that you will have to repeat this process if you delete the cookies from your browser.
We have concluded an order data processing agreement with Google and fully implement the stringent regulations of the German data protection authorities when using Google Analytics.

You have the option of preventing personal data from being transferred to the USA by setting the sliders for “Statistics” and “External media” to “Off” in the privacy settings of this website (see blue button above).

More information and the applicable Privacy Policy of Google are available at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html.
Google Analytics is explained, in more detail at this link https://www.google.com/intl/de_de/analytics/. More information is available at:

Google Dublin, Google Ireland Ltd.,
Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

10.2 Google Ads / Conversion Tracking

Google Ads along with conversion tracking will be used on this website. This is a service from Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, (hereinafter called “Google”). Google Ads is a web analysis service. We use the conversion tracking for the targeted advertising of our service:
If you click on an advertisement placed by Google, the conversion tracking that we use will save a cookie on your device. If you visit a specific page of our Internet presence, both we and Google will be able to evaluate that you have clicked on one of our advertisements placed on Google, and that you have then been redirected to our Internet presence.
The information collected in this way is used by Google to provide us with statistics concerning visits to our Internet presence. In addition, we thus receive information about the number of users who have clicked on our advertisement(s) as well as about the pages on our Internet presence that are subsequently visited. The information serves to generate conversion statistics for ads customers who have opted for conversion tracking. The customers, i.e. we as the website operator, receive information on the total number of users who have clicked on their advertisement and been redirected to a page containing a conversion tracking tag. However, they do not receive information that enables users to be personally identified.

Please find further information about terms and conditions and data protection when using Google Services on https://policies.google.com/technologies/ads?hl=en.

10.3 Google Data Studio

We use Google Data Studio, an analysis service of Google LLC / Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA (“Google”). Google Data Studio uses data from Google Analytics and other data sources, if we link them. The information generated thereby, e.g. regarding your use of the website is generally transmitted to a Google server in the USA and stored there. On behalf of PMG, Google will use this information to evaluate your usage of the website, to compile reports regarding website activities and to deliver additional services concerning website and Internet usage to PMG.
The purpose of Google Data Studio is to analyse the flows of visitors on our website. Google uses the data and information obtained, inter alia, to assess the use of our website, to compile online reports for us showing the activities on our website and to render other services associated with the use of our website.

If you deactivate the use of Google Analytics for the future by clicking here, your data will not be used in Google Data Studio. By clicking on the link, we will place a cookie (opt out cookie) in your browser which signals us to suppress the use of Google Analytics on your end device. Please note that you will have to repeat this process if you delete the cookies from your browser.
We have concluded an order data processing agreement with Google and fully implement the stringent regulations of the German data protection authorities when using Google Analytics.

You have the option of preventing personal data from being transferred to the USA by setting the sliders for “Statistics” and “External media” to “Off” in the privacy settings of this website (see blue button above).

More information and the applicable Privacy Policy of Google is available at https://www.google.de/intl/de/policies/privacy/ and at https://privacy.google.com/businesses/processorterms/. Google Data Studio is explained, in more detail, at this link https://marketingplatform.google.com/intl/de/about/data-studio/. More information is available at:

Google Dublin, Google Ireland Ltd.,
Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

10.4 etracker

Furthermore, we use technologies of the company etracker GmbH (“etracker”) based in Hamburg, Germany. etracker technologies collect and store data for marketing and optimisation purposes. Based on this data, usage profiles can be created under a pseudonym. Cookies may be used for this purpose which allow for a statistical analysis of the use of this website by its visitors and the display of usage-related contents or advertising. Cookies are small text files that are stored locally in the cache of the Internet browser used by the page visitor. Cookies facilitate the recognition of the Internet browser upon the next visit. etracker cookies contain no information enabling the identification of a particular user.
The data generated with etracker are processed and stored by etracker on our behalf, exclusively in Germany and are thus subject to the stringent German and European data protection laws and standards. For this purpose, etracker was independently verified, certified and awarded the data protection quality label ePrivacyseal.
We do not use any data collected with the etracker technologies to personally identify any visitor on our website and such will not be linked with personal data about the holder of the pseudonym.
etracker pseudonyms the IP address as early as possible and changes registration or device IDs to a unique key which is, however, not allocated to any person. No other use, combination with other data or disclosure to third parties occurs through etracker.

We concluded an “agreement for the processing of personal order data“ with etracker.

Here you may disallow the data processing by etracker as described above. Please note that you will have to repeat this process if you delete the cookies from your browser.

10.5 WiredMinds / LeadLab

Our website uses the tracking pixels technology of WiredMinds GmbH (www.wiredminds.de) for analysing the behaviour of visitors. The IP address and other data of a visitor are processed for that purpose. The processing is done exclusively for the purpose of obtaining information that is relevant for the company, such as e.g. company names. IP addresses of natural persons are excluded from any further processing (whitelist process). Where IP addresses are collected, these are immediately anonymised by deleting the last number block.
WiredMinds GmbH uses such information to create usage profiles under a pseudonym in relation to the usage behaviour on our website. These usage profiles are fully anonymised where possible and expedient. The data obtained in this manner are not used to personally identify any visitor on our website.

Opt Out Link:
(A technically necessary cookie is placed to exclude you permanently from being tracked by WiredMinds LeadLab on this website.)

Exclude from tracking by WiredMinds/LeadLab.

Please note that you will have to repeat this process if you delete the cookies from your browser.

10.6 Facebook Pixel

We use “Facebook-Pixel” on our website, a service of Meta Platforms Ireland Limited, 1601 S California Ave, Palo Alto, California 94304, USA (below referred to as “Facebook”). We use Facebook Pixel for marketing and optimisation purposes, in particular to place ads at Facebook that are relevant and interesting for you and to improve our offer, make it more interesting for you as a user and to avoid any annoying ads.
Facebook pixel enables Facebook to display our ads on Facebook, so-called “Facebook Ads”, only to those Facebook users who were visitors on our website, in particular to those who have shown an interest in our online offer, used our contact form or showed an interest in certain subjects or products. In addition, Facebook pixel enables a verification whether a user was directed to our website after having clicked on our Facebook Ads. Facebook pixel uses first-party cookies as a standard which help to recognise a user on the Internet and to analyse their usage behaviour.
If you are logged into Facebook with your user account, your visit to our online offer will be noted in your user account. If you use our contact form as a result or log in later as a customer, you may no longer see advertisements on Facebook.
The data collected about you is anonymous for us, i.e. do not allow any conclusions to be drawn regarding the identity of the user or whether you visit our website from Facebook. However, Facebook may link such data with your Facebook user account.
We have no influence on the scope and the further use of data that is collected by Facebook through the use of Facebook pixel. According to our information, Facebook receives the information that you visited the relevant part of our website or clicked on one of our ads. If you have a user account with Facebook and are registered there, Facebook may allocate the visit to your user account. Even if you are not registered with Facebook or did not log in, it is possible that Facebook may learn of and store your IP address and other identification features, if appropriate. If you disclose more information about yourself through lead ads, such will also be used by Facebook. The more data is collected, the more precisely Facebook will be able to place its ads and intensify them. Facebook uses such information through the so-called Audience Network to display advertising both on Facebook itself and on websites or applications of third parties.
We do not disclose any customer data to Facebook. The data collected through the cookies are the sole basis for the ads. We do not use the additional option to upload customer data in order to optimise the target groups.
You may object to the above-mentioned collection by Facebook Pixel and the use of your data to present Facebook Ads. You may use the following website of Facebook to set which types of ads will be disclosed to you within Facebook: https://www.facebook.com/settings?tab=ads. Please note that this setting will be erased if you erase your cookies. In addition, you may use the following websites to deactivate cookies that are used for range measurements and advertising purposes:

http://optout.networkadvertising.org/
http://www.aboutads.info/choices
http://www.youronlinechoices.com/uk/your-ad-choices/

Please note that even this setting will be erased if you delete your cookies.

You have the option of preventing personal data from being transferred to the USA by setting the sliders for “Statistics” and “External media” to “Off” in the privacy settings of this website (see blue button above).

Please read the following website of Facebook for more information on Facebook Pixel: https://www.facebook.com/business/help/651294705016616

10.7 LinkedIn Insight Tag

We use the conversion tracking technology and the retargeting function of LinkedIn Corporation / LinkedIn Ireland Unlimited Company, Wilton, Place, Dublin 2, Ireland (below referred to as “LinkedIn”) on our website.

This technology enables the display of personalised ads on LinkedIn for visitors of our website. Furthermore, it offers the option to create anonymous reports on the performance of the ads and information on website interactions. LinkedIn does not share personal data with us, but only provides summarised reports. For this purpose, the LinkedIn insight tag is also integrated on our website, to enable a connection to the LinkedIn server if you visit our website or are simultaneously logged on to your LinkedIn account.

The LinkedIn Insight Tag enables us to collect data about visits to our website, including the URL, referrer URL, IP address, device and browser characteristics as well as a timestamp. These data are encrypted, the IP addresses are truncated, and the members’ unique IDs are removed within seven days in order to pseudonymise the data.

LinkedIn additionally offers retargeting for website visitors so that we can use this data to display targeted advertising outside of our website without the member being identified. If you disclose more information about you through Lead Ads, these might also be used by LinkedIn. We have no influence on the scope and further use of data that is collected by the use of LinkedIn Insight Tag of LinkedIn.

For more information on the data collection and use and on options and rights to protect your privacy, please refer to LinkedIn’s Privacy Policy at https://www.linkedin.com/legal/privacy-policy. If you are logged on to LinkedIn, you may deactivate the data collection, at any time, by using the following link: https://www.linkedin.com/psettings/enhanced-advertising.

10.8. Twitter Tags / Conversion Tracking

Twitter conversion tracking will be used on this website. This is a service from Twitter International Company, Gordon House, One Cumberland Place, Fenian Street, Ireland, (hereinafter called “Twitter”). Twitter conversion tracking is a remarketing feature. We use the conversion tracking for the targeted advertising of our service: With the aid of this feature, we can target you on the Twitter platform with advertising based on your interests. Twitter uses so-called “tags” for this. Via such tag, visits to our website as well as usage data are recorded in pseudonymous form. If you subsequently visit Twitter, ad impressions will be displayed to you on the basis of your interests. Twitter will thus be informed by your browser that our website has been accessed from your device.

As a result of the integration of tags, Twitter will be informed that you have accessed the corresponding website. We have no influence over the scope of the data transmitted or their further processing by Twitter: Where you are registered with a Twitter service, Twitter may associate your visit with your account. Even if you are not registered with Twitter or have not logged in, it is possible that the provider may find out and store your IP address and other identifying features. The information generated by these tags concerning your use of our services will be transferred to a Twitter server in the USA and be stored there. If you nevertheless do not wish to have Twitter’s remarketing feature, you can deactivate this feature in the Ads Settings section of your Twitter account.

Please find more information about Twitter privacy policy on https://twitter.com/en/privacy.

10.9 Microsoft Advertising

On our website we use conversion tracking from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Advertising will store a cookie on your computer if you have accessed our website via a Microsoft advertisement. This allows us and Microsoft Advertising to identify when someone clicks on an ad, is redirected to our website and reaches a pre-determined destination (conversion page). We can only identify the total number of users who clicked on a Microsoft ad and were then redirected to the conversion page. No personal information about the identity of the user is transmitted.

If you do not want information about your Microsoft usage to be analysed in this way, you can disable the necessary cookie, for example by disabling a browser setting that allows the automatic use of cookies. You can also prevent Microsoft from collecting and processing the data generated by the cookie about your usage of the website by clicking the following link: https://account.microsoft.com/privacy/ad-settings/signedout?lang=en-US Indicate your objection. Further information on data protection and the cookies used by Microsoft Advertising can be found on the Microsoft website at https://privacy.microsoft.com/en-US/privacystatement

In the case of Microsoft services, the transmission of data to the USA cannot be generally excluded; the information collected is transmitted to Microsoft servers in the USA and stored there for a maximum of 390 days. You can prevent the collection and processing of the data generated by the cookie about your usage of the website by disabling the use of cookies. This may limit the functionality of the website. Please also refer to section 8 “Is data transmitted to a third country or an international organisation?” Further information on data protection at Microsoft can be found in Microsoft’s privacy statements at https://privacy.microsoft.com/en-US/privacystatement

10.10 Microsoft Universal Event Tracking (UET)

On our website, data is collected and stored using technologies from Microsoft Advertising. This data is used to create usage profiles using pseudonyms. This service is provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. The service enables us to track the activities of users on our website if they have accessed our website via Microsoft advertisements. Whenever you access our website via a Microsoft advertisement, a cookie will be placed on your computer. A Microsoft UET tag is integrated on our website. This is a code which works in conjunction with the cookie to store non-personal data about the use of the website. This data includes the length of time spent on the website, which areas of the website have been accessed and which advertisements have been used to access the website. No information about your identity is recorded.

In addition, Microsoft may be able to track your usage behaviour across several of your electronic devices by means of cross-device tracking and is thus able to display personalised advertising on Microsoft websites and apps. You can disable this feature at http://choice.microsoft.com/en-US/opt-out.

You can find more information about Microsoft Advertising’s analytics services on the following website:  https://help.ads.microsoft.com/#apex/3/en/53056/2. You can find more information on data protection at Microsoft Advertising in Microsoft’s data protection provisions (https://privacy.microsoft.com/en-US/privacystatement).

11. Data security

Our central system protects any data which you transmit to us against external attacks based on state-of-the-art technology such as firewalls, etc.
Any data transmission occurring between you and us while you use our chat, our contact form or subscribe to our newsletter, will also be protected by SSL/TSL encoding.

12. How long will my data be stored?

We process and store your personal data for as long as is necessary to achieve the purpose for which it was collected. If the data is no longer necessary to achieve the purpose for which it was collected, it will be deleted, unless – temporary – (additional) processing is necessary for the following purposes:

  • Legal retention periods
    To comply with the (commercial and tax) statutory periods for storage and documentation in the German Commercial Code (HGB) or Fiscal Code (AO). These periods are up to ten years.
  • Evidence
    To preserve evidence within the scope of the statutory limitation periods if there are concrete indications that the evidence is required. According to Section 195 et. seq. of the German Civil Code (BGB), these limitation periods can be up to thirty years, however, the usual limitation period is three years.

In addition, the following applies to the storage in view of individual processes:

  • Visit to our website
    Your data will be deleted once the respective session is finished. Log files are deleted after 7 days. Extended storage is possible in exceptional cases. In this case, however, IP addresses of users are regularly deleted or disassociated so that the client that accessed the page is no longer identifiable.
    Technically necessary cookies are erased at the end of the session.
    Technically unnecessary cookies are erased at the end of a session, upon re-loading of the website, within one day, however not later than after three months. Unique IDs of LinkedIn members will be removed within seven days to pseudonymise the data. The remaining pseudonymised data of the LinkedIn insight tag will be deleted within 24 months.
  • Chat
    Your data from a chat will be deleted when the relevant chat has ended.
  • Contact form
    Your data from the input mask of the contact form will be erased when the conversation with you has ended. The communication ends when the circumstances indicate that the matter has been conclusively resolved. Any additional personal data collected in connection with the sending of the form (e.g. IP address) will be deleted after a period of 7 days at the latest.
  • Newsletter
    If you subscribe to our newsletter as a visitor to our website, we use the so-called double-opt-in procedure. It means that we will send an e-mail to the e-mail address you indicated in which we ask for your confirmation that you want to subscribe to our newsletter. If you fail to confirm the subscription within 7 days, we will block and automatically delete your data.Any additional personal data collected in connection with the registration (e.g. IP address) will be deleted after a period of 7 days at the latest.Personal data used to send the newsletter will be deleted when you unsubscribe from the newsletter.

13. What data protection rights do I have?

As a data subject of data processing, you have the following rights under the GDPR (“Data Subject Rights”):

  • Right of access:
    In accordance with Article 15 of the GDPR, you can request information from us as to whether we process your personal data and what that data is.
  • Right to rectify data:
    If your information is incorrect, you can request a rectification in accordance with Article 16 of the GDPR. If your data is incomplete, you can request that it be completed. If we have passed on your data to third parties, these third parties will be informed of your rectification, insofar as this is required by law.
  • Right to erasure of personal data:
    You have the right to have your data erased by us, provided that the requirements of Article 17 of the GDPR are met (especially in cases where the purpose of data collection or processing no longer applies).
  • Right to restriction of processing:
    You have the right to restrict the processing of your data, insofar as the requirements of Article 18  GDPR are met.
  • Right to data portability:
    Furthermore, if requested, we will make your data available to you or transmit it to a recipient designated by you.
  • Right to withdraw the consent (for more details on exercise, see above under Section 6.1):
    If you consented to the processing of your personal data, you have the right to withdraw your consent, at any time, with effect for the future, i.e. the withdrawal will not affect the lawfulness of the processing based on consent before its withdrawal. After the withdrawal, we may only process the personal data to the extent that the processing is still necessary for us due to legal requirements.

Right to object to processing

Pursuant to Article 21 (1) GDPR, you have the right to object at any time to the processing of your personal data, which takes place on the basis of Article 6 (1) (1) (f) GDPR (data processing to safeguard legitimate interests).

If you object, we will no longer process your personal data for the purposes covered by the objection, except the following cases:

  • we are able to prove compelling reasons worthy of protection which override the interests, rights and freedoms of the data subject; or
  • the processing is for the purpose of the establishment, exercise or defence of legal claims.

Insofar as the objection only relates to data processing in connection with direct advertising, then we will no longer process your personal data for this purpose.

You do not need to use any form in order to do so, but may e.g. send an e-mail to datenschutz@presse-monitor.de or a message to the contact data provided above in Section 3.

  • Right to lodge a Complaint:
    In addition, you have the right to lodge a complaint with a supervisory authority (Article 77 of the GDPR in conjunction with Section 19 of the BDSG).

14. Effect of Non-Notification

If the personal data specified is not provided, we will be unable to collect them. The individual purposes described above might not be achieved.

15. No automated decision-making

We do not use fully automated decision-making as described in Article 22 of the GDPR for establishing and implementing contractual relationships.

B. PMG Presse-Monitor GmbH & Co. KG Privacy Policy for Customers, Test Customers and Interested Parties

Download “Privacy Policy for Customers, Test Customers and Interested Parties” here.