Natascha Thomas becomes the new vice president of PDLN
- Annual conference of the international network for legally compliant marketing of media content in Lisbon
Press release from Friday, 16 June 2023
Berlin. The international PDLN network has elected Natascha Thomas as its new vice president.
Natascha Thomas has been the deputy managing director of PMG Presse-Monitor since 2020, heading up the Sales, Marketing and Business Development areas. With a background in communication studies, the digitalisation expert drives innovation at PMG.
Thomas had the following to say following her election: “I’m looking forward to supporting and hopefully enhancing the successful work of PDLN over the next two years. Together with PDLN, I hope to further advance the digitalisation of international media monitoring and the marketing of the underlying content, as it opens up a world of possibilities and opportunities for all of us. We already use the enormous potential of foreign-language texts at PMG: The press database contains publications from close to 30 countries. In the future, we will be able to offer our German-speaking customers AI-based translations of this content, thanks to our subsidiary X-CAGO. I will be sharing our experiences in this area with the board on a regular basis so that all our partners in the network can benefit from it.”
Thomas takes over from Javier Olarte from CEDRO, Centro Español de Derechos Reprográficos, who has been elected as the new president of PDLN.
Brief portrait of Natascha Thomas
Having graduated in communication studies, Natascha Thomas held positions as a digital consultant and research analyst among others, before joining Axel Springer AG, where she was in charge of digital products. As a member of the executive board of AFP GmbH and its subsidiary SID Sport-Informations-Dienst GmbH, Thomas was responsible in particular for the areas of Marketing and Sales. Since 2020, Natascha Thomas has been the deputy managing director of PMG Presse-Monitor GmbH & Co. KG.
About PDLN Press-Database and Licensing Network
The Press Database and Licensing Network (PDLN) is the international association of press databases and licensing companies that license and supply newspaper, magazine and website material for media monitoring and for use in press reviews (www.pdln.info). Within PDLN, which was founded in 2008, its 35 members from 23 countries coordinate with the aim of protecting and promoting the interests of publishing houses and content publishers in the media evaluation market.
About PMG Presse-Monitor GmbH & Co. KG
With the largest up-to-date press database in the German-speaking area, PMG Presse-Monitor GmbH & Co. KG is a leading provider for digital media monitoring, press review creation and media evaluation. PMG markets the content and rights of around 900 newspaper and magazine publishers with over 4,000 print and online sources. Around 3,000 of these are available in the PMG press database in digital format.
From Berlin, the company supplies over 5,000 customers from businesses, associations, public bodies, media monitoring services and PR agencies.
Founded in 2001, PMG is a company established by German newspaper and magazine publishers. Its shareholders include Axel Springer, Frankfurter Allgemeine Zeitung, Gruner + Jahr, Handelsblatt Media Group, Hubert Burda Media, Spiegel-Verlag, Süddeutsche Zeitung as well as the German Association of Digital Publishers and Newspaper Publishers (BDZV) and the Media Association of the free Press (MVFP).
In 2021, PMG acquired the Dutch data conversion specialist X-CAGO B.V., representing a major step towards becoming a central data hub for content publishers. The company has international success in converting and standardising a wide variety of content formats. Publishers worldwide use the digital archiving solution from X-CAGO, ArchiveExpress, as a distribution platform for their content.
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